CPC web site advertising

CPC advertising is becoming all the rage these days. In this case CPC simply stands for Cost per Click (also know as PPC or Pay per Click). CPC advertising was made famous by the search engines but is now also widely used by web sites everywhere.

From an advertisers stand point it's easy to see why. Let's say you contract with a web site for 10 cents per click and you are going to spend $500 on advertising on that web site. Well, with CPC advertising you are guaranteed 5,000 visitors for that $500! Not a bad deal.

CPC advertising is also actually working out well for publishers.

Sponsorships

Sponsorships are basically paying a flat fee for exposure on a web site or web page for a specific amount of time. For instance take the page you are looking at right now. Let's say we were to create a sponsorship section off to the right hand side of the page. Maybe it would include a block of text at the top of the column, a 120 x 600 pixel banner, and some more text at the bottom. And let's say we would charge someone a flat fee of $1,000 a month to have that space regardless of impressions or clicks - that would be a sponsorship.

Sponsorships are generally tied to impressions (like CPM advertising) but in not quite so tight a way. If only 10 people a day came to this page, a $1,000 sponsorship wouldn't be possible. But if 5,000 people a day saw this site, it would make a lot more sense.

Sponsorships can be nice because they are so simple, you can get sponsorship of a certain section of a web site (or a whole web site) for one fee for the entire year or month.

If done properly on a targeted web site, they can be very effective.