Email advertising campaign strategies
Getting bursts of visitors



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Email advertising campaign strategies

Another way to get people to your site is to use email advertising, which is to advertise in targeted electronic newsletters. Historically speaking newsletters can often drive a lot more traffic in a short amount of time compared to advertising on a similarily targeted web site. Over 90% of the response from a newsletter comes within the first 48 hours after it is sent out.

For example, if you were to advertise on the RedJellyfish.com website, it would probably take us a couple of weeks to send you 500 clicks. However, if you were to advertise in our newsletter - The Jellygram - we could send you those same 500 clicks in about 24 hours. Why is that?

Because our web site only receives about 10,000 visitors each day but our newsletter has over 70,000 subscribers, so you're reaching a lot more people immediately. Plus those 10,000 visitors are spread out through many areas of our web site (home page, dozens of internal pages) so reaching them all can be difficult. But there is only one newsletter and it's usually pretty short, so the 70,000 subscribers see it straight on.

Just like web site advertising covered in a minute, you're going to want to find newsletters that are targeted towards whatever your site is about. To find then, just do a Google search for whatever your site is about (or will be about), scan the results for sites targeted to what you are doing, click through and see if they have a newsletter.



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